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Digital Marketing, SEO, Website Design What Are Some Pro-tips to Create SEO-friendly URLs

Have you built a robust and feature-rich website? Are you satisfied with the design and content? Before you get all excited, answer this question – Have you created an SEO-friendly URL? You must be wondering what we are talking about, aren’t you? So, here is everything you should know about SEO-friendly URLs. To start with, the anatomy of URL structure contains three parts – protocol, path or directory, and the domain name. And according to the Top SEO agency, you should never mess up with the URL structure if you want a user-friendly website.

Although it is a very important SEO ranking factor, many a time businesses simply overlook a messy URL. Second, what you must understand is the fact that a well-structured URL is crucial to rank higher on the SERP by allowing the search engine crawlers to index your website. To help you out, we discuss tips to improve URL structure in this blog. So, keep reading to learn interesting facts. 

Short, crisp, and readable – When it comes to structuring the URL, the ultimate rule of thumb is keeping it short and crisp. In fact, experts opine that shorter URLs have better chances of ranking favourably on the search engine page rather than long URLs. Also, shorter URLs are easier to remember and look decent when shared through social media platforms.

Hence, we suggest you try keeping the length up to 60 characters, and that’s it. Anything beyond the said limit can prove to be detrimental for your business. Does it seem overwhelming to you? Why don’t you let the experts take care of it all? Simply contact the top digital marketing agency in Dubai and begin your partnership with the best professionals. 

Avoid characters and jargons – According to Moz.com, your URL should be readable, concise, and definitive to help users derive the right meaning out of it. Thus, you should avoid adding unnecessary jargons and characters because doing so might spoil the URL structure of the website. Although you can use keywords, you must not indulge in the repetitive uses of the same search terms.

To make sure that the URL doesn’t get broken, you should not insert special characters unnecessarily. Instead, you must ensure that the content of URL is aligning with the title of the particular page thereby helping users understand that both are connected. 

Use keywords and relevant terms – You may have incorporated keywords in your content, headlines, and Meta tags, but how about using keywords in URLs? Did this idea not strike you before? Well, using keywords and relevant terms will let the crawler access, index, and rank the webpages easily. And this, in turn, can give your SEO ranking a boost.

Also, from the users’ perspective, adding keywords is very important because it allows them to tell how relevant your content is to their search query. So, consult with the Local SEO agency in Dubai to figure out other ways of enriching the URL structure of your website. 

HTTPS is mandatory – Do you know as per Google’s transparency report 80-99% of browsing time is invested on HTTPS websites through Chrome? With security becoming a primary concern these days, there is no wonder why people feel safe browsing HTTPS websites. Since HTTPS stands for encrypted communication between users and your website, you must receive or renew SSL certification as soon as possible for winning the trust of your audience.

Once your site gets updated, it is going to show HTTPS and secure connection in the URL. If you are neglecting this factor, it can prove to be suicidal for your business. Therefore, we suggest you pay enough heed to the security requirements of your businesses and users. 

Use lower case letters – Now, this might seem quite simplistic, but we have a few important points to state here. Although there is no hard and fast rule, lower case letters are still predominantly used in creating the URL structure.

Most importantly, you should ensure consistency in the usage of lower case letters. It is going to be a ruckus if your back-end team uses lower-case letters and the front-end team uses upper case letters. To get the best results, everyone needs to be one the same page without fail. Agree with us?

Further, we believe you should stick to lower case letters because using them reduces the chances of redirects. So, keep user experience in mind before doing anything in a rush. 

Include hyphens and not underscores – Have you been adding underscores to separate words in the URL all this while? That could be one of the reasons why your website was ranking low on the SERP. Always remember, the best way to go about it is to use hyphens in place of underscores to separate two words in the URL structure. Not only do hyphens make URLs easier to read, but these separators are preferred by Google for indexing webpages.

Getting confused? Engage expert help so that you do not have to deal with these complexities. Given their experience, the professionals can bring their expertise and skill to the table for your benefit. 

Wrapping it up – Simply put, URLs are the building blocks of your website architecture. As an integral part of technical SEO, URL structures have to be on-point and well-structured to improve SEO rankings of websites. Having said that, we know constructing well-structured URLs isnever easy and often beyond the ability of a non-professional.

It is, for this reason, we say you should hire professional help to find a way around this problem. Are you still searching for a reliable service provider? As the reputable SEO and website Designer, Webbiner boasts the essential expertise to guide you through this task. Interested in booking a consultation? Contact right now!

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