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Website Design Want to Optimise the Speed of Your Website? Try Our Top Tips

Do you think your website is running slow? Like it or not, site speed can make or break your website. Even a one-second delay can bring down your conversions by 7%. If you want to thrive and not just survive in this competitive landscape, then it is high time you hired a website designer or developer and fixed this problem. Slow-loading websites can not only hamper user experience but encourage your customers to choose your competitors.

So, before it proves to be fatal for your business, you should sit with your team and understand the loopholes that need to be corrected. To help you save time and effort, we discuss some crucial tips, which may help your site load faster and perform better. So, let us begin.

Image optimisation – Yes, images can enhance the aesthetics of your website, but make sure they are optimised and not oversized. Are most of your website images in MBs? There is little wonder why your website is slowing down. To optimise your images without damaging the quality, most professionals prefer using either PNG or JEPG formats.

Moreover, being experts in this field, website designers have access to an array of tools used for image compressions.

Avoid custom fonts – Not many of you might know, but using rare or custom fonts can affect your website loading speed. Quite a shocker, right? Thus, in this case, the best choice would be to opt for Google fonts. Already optimised, Google fonts are simple to implement and they can make an impact on the loading speed.

So, are you ready to try them out? Talk to your website builder and the expert can guide more extensively through this entire process.

Optimise your codes – Now, this is something the developers need to look into. Apart from analysing the problems from the design aspect, checking out the source code is necessary to see if it is feasible to cut them down a bit. Complex or bulky codes can also be one of the reasons why your website loading time is lagging. As you can understand, optimising the codes plays a role in improving the overall speed.

That apart, simple coding structure also makes CSS and HTML documents easy to maintain.

Avoid parallax scrolling – In parallax scrolling, CSS codes allow various layers of the website to move at varying speeds. Although this effect is engaging and visually-appealing, parallax scrolling can increase the website load time and hamper the user experience to a great extent.

So, if you are planning website redesigning, make sure you go for light-weight and user-friendly design templates and ditch the parallax scrolling effect for good.

Leverage the cache system – Want to provide your users with content as fast as possible? That is possible when you leverage a cache system and quit stressing your website’s origin server. With a caching system, your website can furnish the content without creating it over and over again.

Along with static images, logos, and stylesheets, you should also consider caching content such as Javascript and HTML documents to improve your website speed by leaps and bounds. All you have to do is hire the right expert who can take care of it all.

Conclusion – Fixing your website speed can help you win at SEO, deliver a superior user experience, and drive improved sales & revenues. With so much at stake, you should engage professional services only from a reputable website design company. Looking for a reliable digital agency? With Webbiner at help, you can win the race to meet user expectations successfully. So, contact now and get started!

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