E-commerce, Website Design Shopify Vs WooCommerce – Which One Should You go for Your Online Store?
With the number of digital shoppers increasing these days, this is now time to bring your retail business online. An e-commerce website or online store can increase the prospect of sales and keep the cash flowing in for your business. But the main dilemma is – which e-commerce building platform should you go for? According to an e-commerce design company, there are many technologies out there, but Shopify and WooCommerce are the most popular solutions in the e-commerce landscape today. Even if you have narrowed down the list, you still have to choose one out of these two options. To help you make a suitable choice and reap benefits, we discuss a few parameters based on which you should take your final pick. So, sit back, relax, and keep reading.
Ease of Use & Themes – With plenty of tools in store, both Shopify and WooCommerce are easy to get started with. To enjoy features like support documentation, incorporation with external apps, you can go for either of the options. But if you want to ensure the ease of adding products, then Shopify could be your best bet. You’ll find no dearth of themes in either of these platforms, but the live editor of Shopify allows greater customisation of your website content. Because premium themes are quite cheaper on Shopify, you can go for it for saving some pennies for your website design in Dubai.
Building Time – Whether it is about obtaining a domain name, hosting, or security certificate, Shopify keeps you covered from all sides. Also, you need not install or update any software for security or backups. However, with WooCommerce, you will have to outsource hosting and security services. Although WooCommerce comes with several designs and themes giving you greater creative control over the website building, a Shopify store is comparatively easier and quicker to set up. So, if you are building an online store from scratch and looking for the uncomplicated setup process, Shopify could work well for you.
Payment Options – Payment gateways are important in influencing people to complete their purchases on your website; hence you should go for a platform that offers multiple payment options. Starting from credit card payment and offline payments to Apple Pay and sell through a 3rd party – both WooCommerce and Shopify support all of them and are both winners. However, WooCommerce gets an upper hand because it does not charge its transaction fees for its own while you are using any of the third-party payment gateways. When you are selling products in bulk, WooCommerce can be a better cost-effective option than Shopify.
Logins and Checkouts – Now logins and checkouts decide how often the users visit and how long they stay on your website, and if they complete the purchase or not. Any kind of glitch and lacunae in these processes can totally test the patience of your users and turn them towards your competitors. You sure do not want that to happen, do you? In this regard, both the platforms in question meet up your expectations. The “one page checkout” in both platforms can help you skip add to cart and visit the payment page for completing the purchase in the quickest time possible. This means no extra time is wasted on completing a lengthy checkout process.
Search Engine Optimisation – To choose between Shopify and WooCommerce in terms of SEO compatibility is a tough call. No matter which one you go for, you can implement a range of SEO techniques such as adding basic SEO information, meta titles and descriptions to your pages, and customising URLs for improving online visibility. Both of these platforms let you experience the benefits of several SEO plugins and integrations to boost the SEO performance of your online store. Since it is a tie between the two on the SEO front, you can choose any after determining other features or functionalities.
Final Thoughts – As per your business needs, timeline, and budget constraints, you can pick a platform between Shopify and WooCommerce. So, are you looking for a website builder who can develop an online store using top-notch e-commerce technology? Choose the right team of professionals and get ready to realise your business aspirations now!
